For many salespeople, the core products that they're selling provide the same features and benefits as those of their competitors. Which of the following statements is true regarding this sort of competitive environment?
a. The best way to build long-term relationships is to offer the lowest price.
b. The best way to build long-term relationships is to offer superior service quality.
c. Competing on price produces customers who are price loyal and, consequently, difficult to keep.
d. This sort of competitive environment is rare.
e. Both b and c are correct.
Question 2
____________________forces involve job function, past experience, and buying motives of individual decision participants
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