Author Question: Strategies that would be appropriate for an out supplier to follow in dealing with a well-satisfied ... (Read 86 times)

charchew · **on:** Jun 28, 2018

Strategies that would be appropriate for an out supplier to follow in dealing with a well-satisfied customer in a straight rebuy situation include:
A) attempting to gain a position on the organization's preferred list of suppliers.
B) demonstrating to the organization that the potential benefits of reexamining requirements and suppliers exceed the costs of doing so.
C) convincing organizational buyers that their purchasing requirements have changed or that the requirements should be interpreted differently.
D) all of the answer choices

Question 2

For the purpose of calculating response rates, determining what exactly counts as a completed interview in most cases involves the use of good judgment.

Indicate whether the statement is true or false