Author Question: The correct number of items to be used with a composite measure is: a. 1-2 b. 6-10 c. As many as it ... (Read 117 times)

melly21297 · **on:** Jun 28, 2018

The correct number of items to be used with a composite measure is:
a. 1-2
b. 6-10
c. As many as it takes to fully capture the concept being measured
d. More than 10
e. 3-5

Question 2

The compensation method for handling objections turns a reason not to buy into a reason to buy.

Indicate whether the statement is true or false