Author Question: When selling to groups, it would be beneficial for the salesperson to pre-sell individual group ... (Read 36 times)

ARLKQ · **on:** Jun 28, 2018

When selling to groups, it would be beneficial for the salesperson to pre-sell individual group members prior to the group's formal meeting.

Indicate whether the statement is true or false

Question 2

The ability of an organization to quickly recognize changes in its market and to anticipate customer responses to marketing programs is referred to as:
A) market research capability.
B) customer-linking capability.
C) competitive intelligence.
D) market-sensing capability.
E) derived demand.