Author Question: C and B Marketing Research Company used mall intercepts, also known as ________, to evaluate the ... (Read 79 times)

strangeaffliction · **on:** Jun 28, 2018

C and B Marketing Research Company used mall intercepts, also known as ________, to evaluate the impact of the mall renovations.
a. disguised surveys
b. undisguised surveys
c. personal interviews
d. peer interviews

Question 2

Which of the following is a major advantage of effective written sales proposals?
a. They are able to continue selling in the absence of the salesperson
b. They do not bind the selling organization to anything in particular
c. They are easy to write and do not take a lot time to put together
d. They are always more effective than oral presentations
e. All the above are major advantages