The criteria that cannot be measured objectively but involves a ...

[washai]

The criteria that cannot be measured objectively but involves a subjective assessment of whether or not a promotion enhanced a brand's image or possibly detracted from it is called:
 a. efficiency.
 b. execution ease.
 c. equity enhancement.
 d. effectiveness.

Question 2

Once you get the hang of it, active listening is relatively easy and does not require much effort.
 
 Indicate whether the statement is true or false

[blfontai]

Answer to Question 1

c

Answer to Question 2

F