Author Question: Two complimentary brands--such as bread and butter--share the costs of producing a four-color ad in ... (Read 94 times)

karlynnae

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Two complimentary brands--such as bread and butter--share the costs of producing a four-color ad in a freestanding insert in the Sunday paper, where they each print a coupon at the bottom of the page. This is called a(n):
 a. sweepstakes promotion.
 b. tie-in promotion.
 c. overlay promotion.
 d. contest.

Question 2

Are you interested in making a purchase today? is an example of a SPIN question.
 
 Indicate whether the statement is true or false



jgranad15

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Answer to Question 1

b

Answer to Question 2

F



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