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Author Question: Which of the following groups would manufacturers target brand-level promotions to, with the hope of ... (Read 24 times)

storky111

  • Hero Member
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on: Jun 28, 2018
Which of the following groups would manufacturers target brand-level promotions to, with the hope of pushing them to sell more?
 a. retailers
 b. sales force
 c. consumers
 d. advertisers

Question 2

A salesperson asking a buyer How is your productivity affected when your copier is not functioning properly? is asking a ____ type of SPIN question.
 a. Implication
  b. Problem
  c. Situation
  d. Need-Payoff
  e. None of the above


14vl19

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  • Posts: 310
Reply #1 on: Jun 28, 2018
Answer to Question 1

b

Answer to Question 2

A


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