An oral presentation or written statement of research results, strategic recommendations, and/or other conclusions to a specific audience make up the:
a. research methodology.
b. research objectives.
c. research analysis.
d. research report.
Question 2
The Nestle candy company is rolling out a new low-carb candy bar called Lo-Crunch and they want to test it market-by-market before it achieves national distribution. The best form of television advertising for Nestle to use in this situation would be:
a. network television advertising.
b. cable advertising.
c. spot television advertising.
d. syndicated advertising.
Much time and effort occurs between the development of a research idea and the statistical analysis
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