Author Question: A strength of magazine advertising is that it is noted for its long life, since people tend to keep ... (Read 36 times)

ARLKQ · **on:** Jun 28, 2018

A strength of magazine advertising is that it is noted for its long life, since people tend to keep magazines around for reference.

Indicate whether the statement is true or false

Question 2

The second stage of the buying process is to determine the general characteristics of a solution to a particular problem or need. As a salesperson, you should want to assist the buyer as they move through this stage because:
a. it is an opportunity to build trust.
b. it will provide you with greater insight into the true needs of the buyer.
c. it will provide you with greater insight into how to create a truly customized solution.
d. it helps you to build a relationship with the customer.
e. All the above.