Author Question: Which of the following tests the relative magnitudes of the SSR (Sums of Squares-Regression) and SSE ... (Read 36 times)

eruditmonkey@yahoo.com · **on:** Jun 28, 2018

Which of the following tests the relative magnitudes of the SSR (Sums of Squares-Regression) and SSE (Sums of Squared Errors) with the appropriate degrees of freedom?
a.
b. F-test
c. p-test
d. Z-test

Question 2

A consumer sees an ad on television for a product called natural nails, which comes in a pen and is a clear-paint-on product that gives nails a freshly-manicured look. The consumer has never heard of such a product before, and she goes to the store to make a trial purchase. This consumer would be demonstrating which of the following models of advertising?
a. strong model
b. weak model
c. three-exposure model
d. continuity model