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Author Question: A correlation coefficient indicates both the magnitude of a linear relationship and the direction of ... (Read 63 times)

viki

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on: Jun 28, 2018
A correlation coefficient indicates both the magnitude of a linear relationship and the direction of that relationship.
 
 Indicate whether the statement is true or false

Question 2

There is evidence to suggest that day-after recall testing significantly understates the memorability of:
 a. fact-based commercials.
 b. guilt-based commercials.
 c. emotional or feeling-oriented themed commercials.
 d. humorous commercials.


abctaiwan

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Reply #1 on: Jun 28, 2018
Answer to Question 1

true

Answer to Question 2

c


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