A correlation coefficient indicates both the magnitude of a ...

[viki]

A correlation coefficient indicates both the magnitude of a linear relationship and the direction of that relationship.
 
 Indicate whether the statement is true or false

Question 2

There is evidence to suggest that day-after recall testing significantly understates the memorability of:
 a. fact-based commercials.
 b. guilt-based commercials.
 c. emotional or feeling-oriented themed commercials.
 d. humorous commercials.

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Answer to Question 1

true

Answer to Question 2

c