Author Question: A measure of how responsive the demand for a brand is to changes in marketing variables, such as ... (Read 60 times)

vicky · **on:** Jun 28, 2018

A measure of how responsive the demand for a brand is to changes in marketing variables, such as price and advertising, is called:
a. persuasiveness.
b. growth volume.
c. share of market.
d. elasticity.

Question 2

It's possible for someone to be candid but not honest.

Indicate whether the statement is true or false