Author Question: Which of the following error is caused by failing to reject the null hypothesis when the alternative ... (Read 72 times)

cmoore54

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Which of the following error is caused by failing to reject the null hypothesis when the alternative hypothesis is true?
 a. Type I error
 b. Type II error
 c. Type III error
 d. Type error

Question 2

What is the major advantage a company gains by employing a full-service advertising agency?
 a. Acquire the services of specialists with in-depth knowledge of advertising and obtain negotiating leverage with the media.
 b. Relinquish control of the advertising function to an outside agency.
 c. The ability to grow their own in-house staff.
 d. Hire specialists in each area that the company needs support only when they are needed.



SomethingSomething

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Answer to Question 1

b

Answer to Question 2

a



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