Which of the following error is caused by failing to reject the null hypothesis when the alternative hypothesis is true?
a. Type I error
b. Type II error
c. Type III error
d. Type error
Question 2
What is the major advantage a company gains by employing a full-service advertising agency?
a. Acquire the services of specialists with in-depth knowledge of advertising and obtain negotiating leverage with the media.
b. Relinquish control of the advertising function to an outside agency.
c. The ability to grow their own in-house staff.
d. Hire specialists in each area that the company needs support only when they are needed.
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