Author Question: A means-end chain represents the linkages among brand: a. attributes, perspectives, and competition. ... (Read 69 times)

debasdf · **on:** Jun 28, 2018

A means-end chain represents the linkages among brand:
a. attributes, perspectives, and competition.
b. values, means, and perspectives.
c. attributes, consequences, and values.
d. attributes, price, and value.

Question 2

Which of the following is not one of the ways in which a salesperson can create product liabilities for a company?
a. Providing express warranties
b. Over charging customers
c. Misrepresentation
d. Negligence
e. All of the above can create product liabilities for company