Author Question: Suppose Martin, a laptop computer salesperson, tells one of his customers that his computers are as ... (Read 127 times)

eruditmonkey@yahoo.com · **on:** Jun 28, 2018

Suppose Martin, a laptop computer salesperson, tells one of his customers that his computers are as fast as lightning. Would Martin's comment be considered unethical?
a. Yes, because the information is deceptive, no computer is fast as lightning.
b. Yes, because he is clearly lying to his customer, an act that is illegal.
c. No, because it is not reasonable to expect that his customer would take his comment literally.
d. No, because it's okay to exaggerate a product's features and benefits when talking with customers.
e. Yes, because he is misleading the customer.

Question 2

A researcher is studying consumers' attitude toward environmental marketing and is creating a scale from five attitude items by summing respondents' scores on these items. Creating this attitude score is an example of:
a. data creation.
b. data collection.
c. data transformation.
d. data triangulation.