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Author Question: Which of the following budgeting methods sets a brand's advertising budget by simply establishing ... (Read 122 times)

savannahhooper

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on: Jun 28, 2018
Which of the following budgeting methods sets a brand's advertising budget by simply establishing the budget as a fixed percentage of past or anticipated sales volume?
 a. affordability method
 b. objective and task method
 c. competitive parity method
 d. percentage of sales method

Question 2

Direct-to-consumer salespeople are the most numerous type.
 
 Indicate whether the statement is true or false


Jayson

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Reply #1 on: Jun 28, 2018
Answer to Question 1

d

Answer to Question 2

T


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