A meat seasoning that advertises that its spices will wake up ...

[Collmarie]

A meat seasoning that advertises that its spices will wake up your mouth and wake up your life is positioning based on what kind of needs?
 a. symbolic
 b. functional
 c. experiential
 d. attribute

Question 2

Unfortunately, the needs-satisfaction approach tends to increase the defensiveness of some prospects because the salesperson rapidly moves to the persuasive part of the sales message.
 
 Indicate whether the statement is true or false

[IAPPLET]

Answer to Question 1

c

Answer to Question 2

F