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Author Question: A meat seasoning that advertises that its spices will wake up your mouth and wake up your life is ... (Read 547 times)

Collmarie

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on: Jun 28, 2018
A meat seasoning that advertises that its spices will wake up your mouth and wake up your life is positioning based on what kind of needs?
 a. symbolic
 b. functional
 c. experiential
 d. attribute

Question 2

Unfortunately, the needs-satisfaction approach tends to increase the defensiveness of some prospects because the salesperson rapidly moves to the persuasive part of the sales message.
 
 Indicate whether the statement is true or false


IAPPLET

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Reply #1 on: Jun 28, 2018
Answer to Question 1

c

Answer to Question 2

F


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