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Author Question: Which term represents a set of values that marketers, senior executives, and other company employees ... (Read 98 times)

Beheh

  • Hero Member
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  • Posts: 520
on: Jun 28, 2018
Which term represents a set of values that marketers, senior executives, and other company employees consistently embrace and communicate?
 a. top of mind awareness
 b. marketing-mix
 c. ruggedness
 d. brand

Question 2

The problem-solving view of personal selling is an extension of:
 a. needs-satisfaction selling.
  b. stimulus-response selling.
  c. contingency selling.
  d. mental-states selling.
  e. problem-solution selling.


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reelove4eva

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Reply #1 on: Jun 28, 2018
Answer to Question 1

d

Answer to Question 2

A


Beheh

  • Member
  • Posts: 520
Reply 2 on: Jun 28, 2018
Thanks for the timely response, appreciate it

kishoreddi

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  • Posts: 329
Reply 3 on: Yesterday
Excellent

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