Author Question: The well-known EquiTrend survey asks respondents to rate brands in terms of which of the following ... (Read 32 times)

PhilipSeeMore · **on:** Jun 28, 2018

The well-known EquiTrend survey asks respondents to rate brands in terms of which of the following characteristics?
a. quality and equity
b. quality and familiarity
c. equity and salience
d. quality and satisfaction

Question 2

When practicing trust-based relationship selling, salespeople should do all of the following except:
a. act as a business consultant and long-term ally.
b. participate in two-way and collaborative communication.
c. practice stimulus-response selling.
d. be actively involved in the customer's decision making process.
e. provide continued follow-through.