Author Question: The advertising clearance process refers to: a. a firm's annual review of their ads' success rates ... (Read 114 times)

littleanan · **on:** Jun 28, 2018

The advertising clearance process refers to:
a. a firm's annual review of their ads' success rates and strategic decision-making process.
b. a reduction in ad-rates that usually coincide with the holidays in the U.S.
c. a form of self-regulation undertaken by ad media that takes place before an advertisement reaches consumers.
d. fines imposed by the FTC to force firms to be consistent and truthful with their marketing messages.

Question 2

Predecessors of contemporary marketers included all of the following except
a. peddlers.
b. gypsies.
c. traders.
d. artisans.
e. merchants.