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Author Question: Which of the following is based on semantic differential data? a. product position b. ... (Read 130 times)

jlmhmf

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on: Jun 28, 2018
Which of the following is based on semantic differential data?
 a. product position
 b. multidimensional scaling
 c. Stapel profile
 d. image profile

Question 2

When the FTC forced Listerine to run an ad that explained that their product could not treat colds and sore throats as had been suggested by previous advertising, it was exercising its right to make companies that have run misleading ads correct them. This practice is known as:
 a. inconsistency reporting.
 b. disputing competitor's claims.
 c. a form of green marketing.
 d. corrective advertising.


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Beatricemm

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Reply #1 on: Jun 28, 2018
Answer to Question 1

d

Answer to Question 2

d


jlmhmf

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Reply 2 on: Jun 28, 2018
Great answer, keep it coming :)

jomama

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Reply 3 on: Yesterday
Excellent

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