Author Question: Brand names can present an ethical problem and be misleading to consumers when: a. they make use of ... (Read 81 times)

serike · **on:** Jun 28, 2018

Brand names can present an ethical problem and be misleading to consumers when:
a. they make use of unusual spellings for everyday words.
b. they become too familiar because of frequent advertising and promotion.
c. the brand name suggests the product has features that it doesn't or will deliver benefits that it can't.
d. they have remained the same for a long time and the consumer is no longer certain what the name represents.

Question 2

A quantity discount is:
a. either cumulative or non-cumulative, depending on the frequency of purchase.
b. often used in conjunction with trade-ins.
c. a payment to channel members for performing some marketing function.
d. a type of promotional allowance.