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Author Question: Which of the following is the most commonly applied estimate of a composite scale's reliability? a. ... (Read 73 times)

Wadzanai

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on: Jun 28, 2018
Which of the following is the most commonly applied estimate of a composite scale's reliability?
 a. coefficient alpha ()
 b. coefficient beta ()
 c.
 d.

Question 2

You are an entrepreneur who is about to open a brand new retail concept in a medium-sized town. Your store sells clothing and accessories for pets. What is the most cost-effective and efficient form of communication available to your business?
 a. billboard signage
 b. on-premise signage
 c. television advertising spots
 d. magazine space


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dmurph1496

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Reply #1 on: Jun 28, 2018
Answer to Question 1

a

Answer to Question 2

b


Wadzanai

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Reply 2 on: Jun 28, 2018
Wow, this really help

sarah_brady415

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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