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Author Question: Which of the following is a method of advertisement pretesting? a. Ask people to select unidentified ... (Read 17 times)

Charlie

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on: Jun 28, 2018
Which of the following is a method of advertisement pretesting?
 a. Ask people to select unidentified products on the basis of available advertising copy.
 b. Split runs of advertising media to test two or more ads at the same time.
 c. Conducting inquiry tests and offering gifts to people who respond.
 d. Unaided recall test.

Question 2

When consumers are asked to rank order a group of brands based on their preference, which level of scale is being used?
 a. nominal
 b. ordinal
 c. interval
 d. ratio


cdmart10

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Reply #1 on: Jun 28, 2018
Answer to Question 1

a

Answer to Question 2

b


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