« previous next »

Author Question: Which of the following is a method of advertisement pretesting? a. Ask people to select unidentified ... (Read 35 times)

Charlie

  • Hero Member
  • *****
  • Posts: 640
on: Jun 28, 2018
Which of the following is a method of advertisement pretesting?
 a. Ask people to select unidentified products on the basis of available advertising copy.
 b. Split runs of advertising media to test two or more ads at the same time.
 c. Conducting inquiry tests and offering gifts to people who respond.
 d. Unaided recall test.

Question 2

When consumers are asked to rank order a group of brands based on their preference, which level of scale is being used?
 a. nominal
 b. ordinal
 c. interval
 d. ratio


cdmart10

  • Sr. Member
  • ****
  • Posts: 332
Reply #1 on: Jun 28, 2018
Answer to Question 1

a

Answer to Question 2

b


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Amphetamine poisoning can cause intravascular coagulation, circulatory collapse, rhabdomyolysis, ischemic colitis, acute psychosis, hyperthermia, respiratory distress syndrome, and pericarditis.

Did you know?

The first oncogene was discovered in 1970 and was termed SRC (pronounced "SARK").

Did you know?

There used to be a metric calendar, as well as metric clocks. The metric calendar, or "French Republican Calendar" divided the year into 12 months, but each month was divided into three 10-day weeks. Each day had 10 decimal hours. Each hour had 100 decimal minutes. Due to lack of popularity, the metric clocks and calendars were ended in 1795, three years after they had been first marketed.

Did you know?

Ether was used widely for surgeries but became less popular because of its flammability and its tendency to cause vomiting. In England, it was quickly replaced by chloroform, but this agent caused many deaths and lost popularity.

Did you know?

About 100 new prescription or over-the-counter drugs come into the U.S. market every year.

Monstrous people from distant lands depicted in a fifteenth-century European woodcut. Monstrous people from distant lands depicted in a fifteenth-century European woodcut.
Performing Venipuncture Using the Vacutainer Method Performing Venipuncture Using the Vacutainer Method
Holland’s six basic types of people based on vocational interests (attitudes, abilities, and ... Holland’s six basic types of people based on vocational interests (attitudes, abilities, and ...
How does PCA reduce the dimension of a statistical problem? How do you select the reduced ... How does PCA reduce the dimension of a statistical problem? How do you select the reduced ...
Collage of people showing emotions Collage of people showing emotions
Plot of Land (Modified Offset Method) - Offset lines Plot of Land (Modified Offset Method) - Offset lines
Video: Coronary Heart Disease

For a complete list of videos, visit our video library