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Author Question: Sam's Cereals claims that their cereal breakfast has 30 percent lesser cholesterol content than ... (Read 26 times)

joe

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on: Jun 28, 2018
Sam's Cereals claims that their cereal breakfast has 30 percent lesser cholesterol content than their nearest competitor's product. This is an instance of ________ advertising.
 a. cooperative
 b. comparative
 c. advocacy
 d. institutional

Question 2

The test-retest method of determining reliability involves administering the same scale or measure to the same respondents at two separate times to test for stability.
 
 Indicate whether the statement is true or false


bblaney

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Reply #1 on: Jun 28, 2018
Answer to Question 1

b

Answer to Question 2

true


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