Author Question: The McCann Worldgroup has developed an approach for counseling its clients in selecting the ... (Read 34 times)

newbem · **on:** Jun 28, 2018

The McCann Worldgroup has developed an approach for counseling its clients in selecting the appropriate Marcom tools that requires that the brand marketer first identify their goals and then identify the best way to allocate their budget. This approach is called:
a. synergy.
b. a media-neutral approach.
c. The McCann Perspective.
d. a media-focused approach.

Question 2

The number of product lines a firm offers is referred to as:
a. depth.
b. width.
c. clusters.
d. length.