The McCann Worldgroup has developed an approach for counseling ...

[newbem]

The McCann Worldgroup has developed an approach for counseling its clients in selecting the appropriate Marcom tools that requires that the brand marketer first identify their goals and then identify the best way to allocate their budget. This approach is called:
 a. synergy.
 b. a media-neutral approach.
 c. The McCann Perspective.
 d. a media-focused approach.

Question 2

The number of product lines a firm offers is referred to as:
 a. depth.
 b. width.
 c. clusters.
 d. length.

[rachel]

Answer to Question 1

b

Answer to Question 2

b

[newbem]

Gracias!

[Animal_Goddess]

Thanks for the timely response, appreciate it