Which basic requirement must be met for market segmentation to be effective?
a. The firm must avoid focusing on non-variables, such as profitability and volume.
b. The market segment must have measurable purchasing power and size.
c. The company must expand beyond its marketing capabilities to capture growing markets.
d. The market segment must reflect the population's changing attitudes and lifestyles.
Question 2
John was participating in a study, but he did not receive an actual experimental treatment. He was given a product that did not include the ingredient being tested in the experiment. To which experimental group does John belong?
a. uninformed group
b. experimental group
c. support group
d. control group
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