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Author Question: Which basic requirement must be met for market segmentation to be effective? a. The firm must avoid ... (Read 74 times)

awywial

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on: Jun 28, 2018
Which basic requirement must be met for market segmentation to be effective?
 a. The firm must avoid focusing on non-variables, such as profitability and volume.
 b. The market segment must have measurable purchasing power and size.
 c. The company must expand beyond its marketing capabilities to capture growing markets.
 d. The market segment must reflect the population's changing attitudes and lifestyles.

Question 2

John was participating in a study, but he did not receive an actual experimental treatment. He was given a product that did not include the ingredient being tested in the experiment. To which experimental group does John belong?
 a. uninformed group
 b. experimental group
 c. support group
 d. control group


jordangronback

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Reply #1 on: Jun 28, 2018
Answer to Question 1

b

Answer to Question 2

d


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awywial

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Reply #2 on: Jun 28, 2018
Correct answers!


jordangronback

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Reply #3 on: Jun 28, 2018
Great! Please up vote :D


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