Differences in dependent variable means due to a specific ...

[K@]

Differences in dependent variable means due to a specific combination of independent variables are called a(n):
 a. main effect.
 b. interaction effect.
 c. crossover effect.
 d. combination effect.

Question 2

When a customer purchases the Wii gaming system from Nintendo, the company sends them an email each month that attempts to draw them into their website for various activities and game updates. Which of the following is the most likely purpose of this direct marketing activity?
 a. As a tool to close the sale with a customer.
 b. Identify prospects for future contacts.
 c. Provide in-depth information to selected customers.
 d. Engage customers and foster brand loyalty.

[trog]

Answer to Question 1

b

Answer to Question 2

d

[K@]

TYSM

[ecabral0]

Gracias!