Which of the following is NOT a way that creativity contributes to advertising?
a. It helps break through the clutter and get remembered.
b. It helps to limit conflict in the creative team.
c. It helps engage the consumer emotionally.
d. It helps get the consumer's attention.
Question 2
Formed by former truck drivers, Shnell and Dwight offers trucking services to households and small offices in the state of Alabama. To avoid marketing myopia, Shnell and Dwight decides to project their firm as:
a. a transportation solutions company.
b. a trucking company.
c. a materials handling company.
d. a freight hauling firm.
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