Joy Harris is an account executive at a leading ad agency in New York City. We can assume that she is in this position because she is non-creative and uninspired.
Indicate whether the statement is true or false
Question 2
Maanga, a popular clothing brand in Asia, feels that Europe is a potential market for their expansion plans. Having grown to 600 outlets across Asia with a strong regional brand image, what is the best approach Maanga should take to proceed with its plans?
a. Avoid the new market completely and focus only on the regional market.
b. Devise a Europe-specific marketing strategy after identifying customer preferences and trade constraints.
c. Form a joint venture with another regional partner to maximize the synergy.
d. Closely follow the marketing strategy that has been tried and tested in its home ground.
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