Author Question: Joy Harris is an account executive at a leading ad agency in New York City. We can assume that she ... (Read 105 times)

swpotter12

  • Hero Member
  • *****
  • Posts: 527
Joy Harris is an account executive at a leading ad agency in New York City. We can assume that she is in this position because she is non-creative and uninspired.
 
 Indicate whether the statement is true or false

Question 2

Maanga, a popular clothing brand in Asia, feels that Europe is a potential market for their expansion plans. Having grown to 600 outlets across Asia with a strong regional brand image, what is the best approach Maanga should take to proceed with its plans?
 a. Avoid the new market completely and focus only on the regional market.
 b. Devise a Europe-specific marketing strategy after identifying customer preferences and trade constraints.
 c. Form a joint venture with another regional partner to maximize the synergy.
 d. Closely follow the marketing strategy that has been tried and tested in its home ground.



kescobar@64

  • Sr. Member
  • ****
  • Posts: 324
Answer to Question 1

false

Answer to Question 2

b



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question


 

Did you know?

Eat fiber! A diet high in fiber can help lower cholesterol levels by as much as 10%.

Did you know?

Stevens-Johnson syndrome and Toxic Epidermal Necrolysis syndrome are life-threatening reactions that can result in death. Complications include permanent blindness, dry-eye syndrome, lung damage, photophobia, asthma, chronic obstructive pulmonary disease, permanent loss of nail beds, scarring of mucous membranes, arthritis, and chronic fatigue syndrome. Many patients' pores scar shut, causing them to retain heat.

Did you know?

In 1885, the Lloyd Manufacturing Company of Albany, New York, promoted and sold "Cocaine Toothache Drops" at 15 cents per bottle! In 1914, the Harrison Narcotic Act brought the sale and distribution of this drug under federal control.

Did you know?

Serum cholesterol testing in adults is recommended every 1 to 5 years. People with diabetes and a family history of high cholesterol should be tested even more frequently.

Did you know?

More than one-third of adult Americans are obese. Diseases that kill the largest number of people annually, such as heart disease, cancer, diabetes, stroke, and hypertension, can be attributed to diet.

For a complete list of videos, visit our video library