Author Question: Which of the following is NOT an element that makes for an effective positioning strategy? a. Be ... (Read 43 times)

swpotter12

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Which of the following is NOT an element that makes for an effective positioning strategy?
 a. Be consistent
 b. Deliver in the promise
 c. Make it simple
 d. Focus on what sells

Question 2

Focus group interviews are the most often used quantitative research technique.
 
 Indicate whether the statement is true or false



shoemake

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Answer to Question 1

d

Answer to Question 2

false



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