Author Question: Olivia is a young mother whose little girl is six months old. She has recently purchased a stage 2 ... (Read 204 times)

karen · **on:** Jun 28, 2018

Olivia is a young mother whose little girl is six months old. She has recently purchased a stage 2 car-seat and installed it in her car. For several weeks after purchasing the seat, Olivia has continued to look at other brands of car-seats, gathering information from manufacturers and retailers as well as consumer reviews so that she will feel better about the brand decision she made. Olivia is most likely experiencing ______________.
a. customer satisfaction
b. cognitive responses
c. brand attitude development
d. cognitive dissonance

Question 2

Tables representing hypothetical results in research proposals are called:
a. preliminary tables.
b. primary tables.
c. dummy tables.
d. what if tables.