Author Question: In a recent ad for a top brand of bottled water, a spokesperson reads from a study conducted by a ... (Read 71 times)

lunatika

  • Hero Member
  • *****
  • Posts: 548
In a recent ad for a top brand of bottled water, a spokesperson reads from a study conducted by a company that owns the brand that makes the claim, that its bottled water is much healthier and better tasting than tap water. According to the American Association of Advertising Agencies, the ad violates which of its comparative advertising guidelines?
 a. The property being compared should be significant in terms of value or usefulness of the product to the consumer.
 b. If a competitive test is conducted, it should be done by an objective testing source, preferably an independent one, so that there will be no doubt as to the veracity of the test.
 c. The advertising should never use partial results or stress insignificant differences to cause the consumer to draw an improper conclusion.
 d. The intent and connotation of the ad should be to inform and never to discredit or unfairly attack competitors.

Question 2

Which of the following is a written expression of the key question(s) that a manager wishes to answer with research?
 a. decision statement
 b. hypothesis
 c. thesis
 d. problem statement



af

  • Sr. Member
  • ****
  • Posts: 356
Answer to Question 1

b

Answer to Question 2

a



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

In 1844, Charles Goodyear obtained the first patent for a rubber condom.

Did you know?

The lipid bilayer is made of phospholipids. They are arranged in a double layer because one of their ends is attracted to water while the other is repelled by water.

Did you know?

Vital signs (blood pressure, temperature, pulse rate, respiration rate) should be taken before any drug administration. Patients should be informed not to use tobacco or caffeine at least 30 minutes before their appointment.

Did you know?

One way to reduce acid reflux is to lose two or three pounds. Most people lose weight in the belly area first when they increase exercise, meaning that heartburn can be reduced quickly by this method.

Did you know?

Medications that are definitely not safe to take when breastfeeding include radioactive drugs, antimetabolites, some cancer (chemotherapy) agents, bromocriptine, ergotamine, methotrexate, and cyclosporine.

For a complete list of videos, visit our video library