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Author Question: During this era of advertising, the center of the advertising universe moved westward and ... (Read 18 times)

nautica902

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During this era of advertising, the center of the advertising universe moved westward and advertisements were characterized by self-parody and laid-back cool.
 a. Branded Entertainment
 b. Consumer Empowerment
 c. The E-Revolution
 d. The Designer era

Question 2

One step in the problem-definition process is to determine the unit of analysis.
 
 Indicate whether the statement is true or false



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heinisk01

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Answer to Question 1

c

Answer to Question 2

true





 

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