Author Question: ___________ is a type of agency compensation that is being questioned by both advertisers and ... (Read 24 times)

ereecah · **on:** Jun 28, 2018

___________ is a type of agency compensation that is being questioned by both advertisers and agencies themselves as being behind the times and inappropriate for the modern era.
a. Commissions
b. Markup charges
c. Fee systems
d. Pay-for-results

Question 2

Bob's job is to serve as a link between management and the research specialist. He doesn't actually conduct research, but he acts as a problem definer, an educator, a liaison, a communicator, and a friendly ear. Bob is a:
a. research advocate.
b. research manager.
c. research generalist.
d. research assistant.