Author Question: The difference between integrated marketing communications and integrated brand promotions is that ... (Read 140 times)

luvbio · **on:** Jun 28, 2018

The difference between integrated marketing communications and integrated brand promotions is that IMC emphasizes on communications while IBP focuses on the brand.

Indicate whether the statement is true or false

Question 2

Researchers use the past to predict the future.

Indicate whether the statement is true or false