This topic contains a solution. Click here to go to the answer

Author Question: Name and define the techniques for measuring physiological ... (Read 62 times)

vicotolentino

  • Hero Member
  • *****
  • Posts: 552
Name and define the techniques for measuring physiological reactions.

Question 2

Explain the observation of physical objects and message content.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

lgoldst9

  • Sr. Member
  • ****
  • Posts: 372
Answer to Question 1

Four major categories of mechanical devices used to measure physiological reactions are:
(1) Eye-tracking monitor: measures unconscious eye movements.
(2) Pupilometer: observes and records changes in the diameter of a subject's pupils.
(3) Psychogalvanometer: measures galvanic skin response (GSR), which is a measure of involuntary changes in the electrical resistance of the skin.
(4) Voice-pitch analysis: gauges emotional reactions as reflected in physiological changes in a person's voice.

Answer to Question 2

Physical phenomena may be the subject of observation study. Physical-trace evidence is a visible mark of some past event or occurrence. Physical traces often involve artifacts, which are things that people made and consumed within a culture that signal something meaningful about the behavior taking place at the time of consumption. Another application of observing physical objects is to count and record inventories through retail or wholesale audits, allowing researchers to investigate brand sales on regional and national levels, market shares, seasonal purchasing patterns, and so on. An observer can record physical-trace data to discover information a respondent could not recall accurately. A pantry audit is an example.

Content analysis obtains data by observing and analyzing the contents or messages of advertisements, newspaper articles, television programs, and the like. Content analysis studies the message itself and involves the design of a systematic observation and recording procedure for quantitative description of the manifest content of communication. This type of analysis often counts the frequency of themes or occurrences within the hermeneutic unit being studied.




vicotolentino

  • Member
  • Posts: 552
Reply 2 on: Jun 28, 2018
Wow, this really help


amit

  • Member
  • Posts: 364
Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

 

Did you know?

On average, the stomach produces 2 L of hydrochloric acid per day.

Did you know?

Amphetamine poisoning can cause intravascular coagulation, circulatory collapse, rhabdomyolysis, ischemic colitis, acute psychosis, hyperthermia, respiratory distress syndrome, and pericarditis.

Did you know?

Immunoglobulin injections may give short-term protection against, or reduce severity of certain diseases. They help people who have an inherited problem making their own antibodies, or those who are having certain types of cancer treatments.

Did you know?

People about to have surgery must tell their health care providers about all supplements they take.

Did you know?

About 60% of newborn infants in the United States are jaundiced; that is, they look yellow. Kernicterus is a form of brain damage caused by excessive jaundice. When babies begin to be affected by excessive jaundice and begin to have brain damage, they become excessively lethargic.

For a complete list of videos, visit our video library