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Author Question: A consumer uses a special ID card whenever he purchases items from the supermarket, allowing ... (Read 50 times)

stevenposner

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on: Jun 28, 2018
A consumer uses a special ID card whenever he purchases items from the supermarket, allowing purchase behavior to be linked to household demographics. The consumer is participating in a(n) ___________________ _ panel.
 Fill in the blank(s) with correct word

Question 2

A(n) ___________________ _ is the percentage of people who are exposed to an Internet advertisement who actually click on the corresponding hyperlink which takes them to the company's Web site.
 Fill in the blank(s) with correct word


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jessofishing

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Reply #1 on: Jun 28, 2018
Answer to Question 1

scanner-based consumer
scanner based consumer

Answer to Question 2

click-through rate
click through rate
CTR


stevenposner

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Reply #2 on: Jun 28, 2018
Thank you


jessofishing

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Reply #3 on: Jun 28, 2018
No problemo


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