A consumer uses a special ID card whenever he purchases items ...

[stevenposner]

A consumer uses a special ID card whenever he purchases items from the supermarket, allowing purchase behavior to be linked to household demographics. The consumer is participating in a(n) ___________________ _ panel.
 Fill in the blank(s) with correct word

Question 2

A(n) ___________________ _ is the percentage of people who are exposed to an Internet advertisement who actually click on the corresponding hyperlink which takes them to the company's Web site.
 Fill in the blank(s) with correct word

[jessofishing]

Answer to Question 1

scanner-based consumer
scanner based consumer

Answer to Question 2

click-through rate
click through rate
CTR

[stevenposner]

Thank you

[jessofishing]

No problemo