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Author Question: Ben is writing a marketing plan for his company that sells ice cream, while Adam is working on a ... (Read 138 times)

geoffrey

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on: Jun 28, 2018
Ben is writing a marketing plan for his company that sells ice cream, while Adam is working on a marketing plan for his amusement park chain. Their marketing plans should be very similar.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

Explain how MANOVA models are similar to and differ from ANOVA models.


at

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Reply #1 on: Jun 28, 2018
Answer to Question 1

False

Answer to Question 2

An ANOVA or MANOVA model represents a form of the general linear model (GLM). ANOVA can be extended beyond one-way ANOVA to predict a dependent variable with multiple categorical independent variables. Multivariate analysis of variance (MANOVA) is a multivariate technique that predicts multiple continuous dependent variables with multiple independent variables. The independent variables are categorical, although a continuous control variable can be included in the form of a covariate.


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