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Author Question: Identify three types of information that can be gathered from customer satisfaction ... (Read 28 times)

fbq8i

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on: Jun 28, 2018
Identify three types of information that can be gathered from customer satisfaction surveys.

Question 2

When a hierarchical regression analysis suggests moderation, the best way to interpret the result is using R2.
 
 Indicate whether the statement is true or false


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stano32

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Reply #1 on: Jun 28, 2018
Answer to Question 1

Three types of information that can be obtained from customer satisfaction surveys include: (1) ratings of the service received; (2) how purchase experiences rate compared to expectations; and (3) repurchase intentions and intentions to generate word-of-mouth.

Answer to Question 2

F
When a hierarchical regression analysis suggests moderation, meaning that the addition of the interaction term(s) contributes significantly to the improvement in R2 and therefore the model
F, the best way to interpret the result is using a graphical depiction.


fbq8i

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Reply #2 on: Jun 28, 2018
Correct answers!


stano32

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Reply #3 on: Jun 28, 2018
Great! Please up vote :D


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