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Author Question: The coefficient of determination reflects the proportion of variance that can be explained by the ... (Read 19 times)

karen

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on: Jun 28, 2018
The coefficient of determination reflects the proportion of variance that can be explained by the regression line.
 
 Indicate whether the statement is true or false

Question 2

Explain the difference between the umbrella branding approach and the house of brands approach.


mmj22343

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Reply #1 on: Jun 28, 2018
Answer to Question 1

T

Answer to Question 2

An umbrella branding approach is when a company uses the same brand name for all of its products. An example is Sony. Sony uses the Sony name on everything from CD players to TVs. Honda uses Honda on everything from cars and motorcycles to lawnmowers.
A house of brands approach consists of using a new brand name for every major product offered by a company. Procter & Gamble does this with its brand names Charmin (toilet paper), Ivory (soap), and Crest (toothpaste).


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