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j.rubin

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Standardized variables are generated by subtracting the mean of a variable from each observation and multiplying the result by the standard deviation of that variable.
 
 Indicate whether the statement is true or false

Question 2

Explain how a brand is different than a product.



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nhea

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Answer to Question 1

F
Standardized variables are found generated by subtracting the mean of a variable from each observation and dividing the result by the standard deviation of that variable.

Answer to Question 2

A brand is different than a product because a brand has value above and beyond the product itself. A brand invokes certain images associated with it. A brand has a portfolio of qualities associated with the name.





 

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