Author Question: Marketing metrics are qualitative benchmarks. Indicate whether the statement is true or ... (Read 55 times)

Capo · **on:** Jun 28, 2018

Marketing metrics are qualitative benchmarks.

Indicate whether the statement is true or false

Question 2

In order to best value a brand, how should it be measured?
a. according to popularity
b. by using focus groups
c. by using a market survey
d. by using means that best translates into a financial vocabulary